The 2022 NBA Champion Golden State Warriors were named Team of the Year at the 2023 NBA Sales and Marketing meetings this week in Miami, Florida, where all 30 teams were recognized for their sales and marketing efforts during the 2021-22 season. Additionally, the team won the Inclusive Innovation Award, recognizing a specific team-led program that advances inclusive practices, and three additional awards, for a total of five, more than any other team. This marks the fifth time in the past eight years (2015, 2017, 2018, 2019, 2022) that the Warriors received the most awards at the annual NBA league meetings.
The Team of the Year honor recognizes the organization that has demonstrated excellence in business performance across both key revenue drivers and operational focus areas.
Highlights from the Warriors’ business results during the 2021-22 season include:
- The Warriors had a 98% retention rate among season ticket members, while selling out every game during the season and postseason run. The team’s current sellout streak of 451 consecutive home games is a franchise record.
- In partnership with Rakuten, the Warriors unveiled Empowered, a celebration of women at the intersection of sport, community and culture in the Bay Area. The multi-faceted, season-long campaign includes the team’s Nike City Edition jersey, designed by Bay Area artist Hueman.
- The Warriors served over 100,000 Bay Area community members at over 100 events. To mark the team’s 75th Anniversary last season, the organization partnered with Rakuten to unveil upgrades to City of Dreams in San Francisco, and during the 2022 NBA Finals, the Warriors and the NBA, in partnership with Kaiser Permanente and State Farm, unveiled a new NBA Cares Live, Learn and Play Center at the Columbia Park Boys and Girls Club of San Francisco.
If you’d like to read the rest of the official announcement you can make the jump here.